Australia’s 2022-23 financial year is drawing to a close, and this year has delivered offshore applicants one wave of pleasant surprises after another. Beyond the slightly lower invitation scores for popular occupations such as accounting and IT, a number of less commonlyseen occupations have also begun receiving invitations — in no small numbers, and at scores that are not as high as those for the popular migration occupations. This has undoubtedly given offshore applicants fresh hope, opening up more opportunities to migrate to Australia.

Here we share the migration routes and pathways to Australia for six common occupational fields in China (marketing and administration, healthcare, finance, sales and engineering). In this article we start with the two major fields of marketing and administration; this time we focus first on the two major fields of marketing and administration. The remaining four fields will be covered next time. If you work in one of those four fields and would like to learn the specifics now, feel free to add me to find out more.

The first step to migrating to Australia is completing a skills assessment. No matter how skilled migration is reformed, the skills assessment is always a mandatory step — so choosing a suitable migration occupation and obtaining a skills assessment is the single most important part of the entire migration journey.

Marketing professionals in China typically follow nine career paths, mainly including marketing assistant, marketing specialist, market research, brand promotion, public relations officer, events officer, planning officer, operations officer and promotional copywriting. But beyond the familiar marketing specialist role, what other nominated occupations can marketing professionals apply for?

Marketing Specialist

225113 Marketing Specialist

– Duties (for reference only)

1. Researching the potential demand and market characteristics of new goods and related services, and collecting and analysing data and other statistical information

2. Supporting business growth and development by developing and implementing marketing objectives, policies and plans

3. Commissioning and conducting market research to identify market opportunities for new and existing goods and services

4. Advising on all elements of marketing, such as product mix, pricing, advertising and promotion, and sales and distribution channels

In the 2022-23 financial year, the minimum invitation score for Marketing Specialist sat at 65-70 points

Advertising Specialist

225111: Advertising Specialist

– Duties (for reference only)

1. Planning, developing and organising advertising policies and campaigns to support sales objectives

2. Advising executives and clients on advertising strategies and campaigns to reach target markets, raise consumer awareness and effectively promote the attributes of goods and services

3. Coordinating the production of advertising campaigns involving specialist activities — such as artwork, copywriting, media scripts, television and film production, and media placement — within time and budget constraints

The minimum invitation score for Advertising Specialist is 65; if you can reach 60 points on your own, you can secure your place via the Subclass 190 pathway.

Sales and Marketing Manager

131112 Sales and marketing manager

– Duties (for reference only)

1. Planning, organising, directing, controlling and coordinating advertising activities within an organisation

2. Directing the development and implementation of strategies to increase consumption of an organisation’s goods and services by creating and reinforcing “brand image” or “brand loyalty”.

3. Directing the development and implementation of strategies to build and maintain the organisation’s image and reputation among customers, investors and the general public.

The Advertising Manager skills assessment is completed through the IML assessing authority. For more detail on IML skills assessments, see: Senior managers can migrate to Australia through skilled migration too! The first step on the PR journey starts with a skills assessment!

The current minimum invitation score is 70 points, and the number of invitations is relatively small, so if you are considering this occupation, you are welcome to get in touch for more detail.

Information and Organisation Professional

224999: Information and Organisation Professionals nec

The assessing authority does not set out specific duties for this occupation, but based on the description of the group it belongs to, the role is positioned around responsibilities such as information consolidation and document filing. This occupation can have its skills assessment completed through either VETASSESS or ACS; of the two, VETASSESS has slightly lower requirements, so for a better outcome we recommend completing the assessment through VETASSESS.

The minimum invitation score this financial year is 65 points. This occupation currently covers a fairly broad range, so if you feel your duties are related to this role, you are welcome to get in touch.

Conference and Event Organiser

149311: Conference and Event Organiser

This occupation is also one of the hotter occupations this financial year. Beyond marketing roles, it also exists in administrative and sales positions, making it a relatively flexible occupation.

Duties (for reference only)

1. Arranging and coordinating services for attendees — such as conference facilities, catering, signage, displays, audiovisual equipment, accommodation, transport and social activities

2. Organising attendee registration

3. Negotiating the type and cost of services provided within budget

4. Overseeing contractors’ work and reporting changes to work orders

The minimum invitation score for this occupation this financial year is 65; you can secure your place with 60 points under the Canberra Matrix.

Copywriter

212411: Copywriter

–Duties (for reference only)

1. Working with other senior editors and, in line with editorial policies and guidelines, making decisions on the specific content of publications

2. Reviewing published copy to ensure it conforms to accepted rules of grammar, style and format, narrative coherence, and the accuracy, legality and authenticity of content

3. Collecting and analysing facts about newsworthy events from interviews, printed materials, investigations and observation

4. Writing news reports, commentary, articles and feature pieces on topics of public interest for newspapers, magazines, journals, television and radio

To date, the Subclass 190 invitation score is 80 points, but there are records of Subclass 491 invitations at 70 points. If 190 feels too high, you can first try the Subclass 491 pathway and later transition to Subclass 191 once you meet the requirements.

Public Relations Professional

225311 Public relations professionals

– Duties (for reference only)

1. Planning and organising publicity campaigns and communication strategies

2. Advising executives on the public relations implications of policies, programmes and practices

3. Preparing and controlling the release of news and media releases

4. Conducting and commissioning public opinion research, analysing the findings, and planning public relations and publicity campaigns

5. Organising special events, seminars, entertainment, competitions and social activities to generate friendly and favourable publicity

The skills assessment for this occupation was processed as normal both during the pandemic and now, and every state offers an invitation pathway.

Beyond marketing roles such as Advertising Specialist, there are in fact many occupations similar to Project Manager or Brand Manager that also cover this kind of work and these duties. To find out whether you can have a skills assessment done for that specific occupation, scan the code to get in touch.

Customer Service Manager

149212: Customer Service Manager

– Duties (for reference only)

1. Developing and reviewing policies, plans and procedures relating to customer relations and the goods and services provided

2. Ensuring operational efficiency within the call centre

3. Providing guidance and feedback to team members and assisting with recruitment

4. Managing, motivating and developing staff who provide customer service

The minimum invitation score for this occupation this financial year is 65 points, mostly in the 65-70 range. In effect, with 50 points you can consider Subclass 491, and with 60 points you can consider Subclass 190 to migrate to Australia.

Contract Administrator

511111: Contract Administrator

– Duties (for reference only)

1. Developing, reviewing and negotiating changes to contracts, plans, projects and services

2. Responding to enquiries and resolving issues relating to contracts, plans, projects, the services provided and the people affected

3. Managing the paperwork associated with the contracts, plans, projects and services provided

4. Working with project managers, architects, engineering professionals, owners and others to ensure objectives are met

The minimum invitation score for this occupation this financial year is 65 points, mostly in the 65-70 range.

Human Resource Manager

132311: Human Resource Manager

– Duties (for reference only)

1. Developing and implementing occupational health and safety programmes and equal employment opportunity programmes, and ensuring compliance with the relevant statutory requirements

2. Overseeing the application of redundancy and other staff-reduction policies

3. Monitoring employment costs and productivity levels

To date the minimum invitation score is 65 points. This occupation has its skills assessment completed through the IML assessing authority; for more information on IML skills assessments, see our earlier article: Senior managers can migrate to Australia through skilled migration too! The first step on the PR journey starts with a skills assessment!

Human Resource Adviser

223111: Human Resource Adviser

The main difference between a Human Resource Adviser and the Human Resource Manager above comes down to seniority: the adviser reports to the Human Resource Manager, while the Human Resource Manager reports directly to the CEO.

– Duties (for reference only)

1. Receiving and recording job vacancy information from employers, such as job descriptions and details of wages and conditions of employment

2. Providing employers and job seekers with information about current vacancies within the organisation

3. Negotiating terms and conditions of employment, and reviewing and resolving disputes and grievances

4. Researching and interpreting legislation, awards, collective agreements and employment contracts, wage payment systems and dispute resolution procedures

This occupation attracts more enquiries; the current invitation score is around 75 points.

Recruitment Consultant

223112 Recruitment Consultant

A Recruitment Consultant is closer to what we usually think of as HR. There is in fact some overlap in the duties of these three roles, but we recommend getting in touch to decide which nominated occupation is ultimately right for you.

– Duties (for reference only)

1. Arranging the advertising of job vacancies, applicant interviews and testing, and staff selection

2. Maintaining personnel records and related human resource information systems

3. Advising and informing management on workplace relations policies and procedures, staff performance and disciplinary matters

4. Arranging staff induction and providing information on conditions of service, salaries and promotion opportunities

The recent minimum invitation score is 65 points

Assessing authorities change constantly, and applicants are increasingly being asked for additional documentation. If a non-professional handles this with even a small misstep, it can make the rest of the migration journey far harder.

So leave the professional work to the professionals — that is the way to complete the first step of your migration journey quickly and successfully.

If you have any questions about skills assessment, add us on WeChat and we will be happy to help.

Catch up on past articles

The top choice for Subclass 491 settlement? Perth — Australia’s largest regional city!

Official! A profile of 49,000 skilled migrants from mainland China over the past four years!

Trends in occupation and pathway choices for skilled migrants from mainland China! Visitor visas granted in large numbers!

Migration News Group

2023

Step 1: Press and hold to add our consultant

Step 2: After adding us, please

Study abroad · Migration · Visas — we are the professionals

Attention!Please verify the genuineNewstarsec consultant!

Study and migration enquiries — consultants by location

Sydney

Melbourne

Canberra

Brisbane

Adelaide

Hobart

Beijing

Guangzhou

Follow the Newstarsec official account

Reply on our official account with one of the numbers below, or any keyword (not in the comments at the bottom of the article), to get the most timely and professional migration news!Reply [A] to view the directory (covering all topics)!

Reply: 0000 → news on the 16 November policy changes (Subclass 491 + skilled migration points)

Marketing, Advertising, HR, Admin, Management, Copywriting and More — Common Occupations Back Home Are Now Migration-Friendly, From Just 65 Points! Occupations Matched to Pathways, All in One Article!

The top choice for Subclass 491 settlement? Perth — Australia’s largest regional city!

Official! A profile of 49,000 skilled migrants from mainland China over the past four years!

Trends in occupation and pathway choices for skilled migrants from mainland China! Visitor visas granted in large numbers!

Quick Links

Popular Services

Our Offices

Follow Us