Among the skilled-migration occupations that received 190/491 state-nominated invitations from offshore on low scores in the past 2022-23 financial year, marketing occupations made up a sizeable share. As is well known, the first step in skilled migration is a valid skills assessment, and a skills assessment for a marketing occupation only requires a bachelor’s degree or above plus relevant work experience.

Because there is no strict restriction on the field of study itself, many marketing practitioners overseas — especially those in mainland China — have the chance to obtain the relevant skills assessment! Once you have your skills assessment, as long as you choose the right place, you may be able to secure a green card — or a “near” green card — directly while still in China!

Today, I’ll show you how to self-check your marketing occupation in “three steps” — which skills assessment you can pursue, and once you have it, which offshore application pathway lets you migrate to Australia directly.

/Qualifications and work experience/

A relevant bachelor’s degree + 1 year of relevant work experience

Any bachelor’s degree + a relevant diploma + 2 years of relevant work experience

Any bachelor’s degree + 3 years of relevant work experience

*Work experience must be post-qualification work experience completed within the past 5 years

*pre-qualification work experience may also be recognised at the assessor’s discretion

If you’re not sure whether your field of study or your job is relevant, get in touch with us for a free assessment.

/ Job title and specific duties/

Job title and specific duties are the focus of a skills assessment review — duties in particular directly reflect whether the applicant has the corresponding work skills.

If you currently work in a marketing role — including but not limited to: marketing officer, brand promotion, market research, event planning, conference marketing, public relations officer, advertising placement… then you can directly match the job-title requirements of the skills assessment.

Selected job titles:

225111 Advertising Specialist Advertising Specialist

225112 Market Research Analyst

225113 Marketing Specialist

225311 Public Relations Professionals

149311 Conference and Event Organiser

131112 Sales and Marketing Manager

Some job titles may not have such a strong marketing focus — and some companies (especially multinationals) don’t have a standalone marketing department, with the marketing function sitting under sales or another department. However, as long as your day-to-day duties meet the requirements of a marketing role, you still have the chance to satisfy the corresponding skills-assessment requirements.

So, what are the main duties of a marketing role?

Examples of selected duties:

– Develop and coordinate advertising strategies and marketing campaigns to support sales targets;

– Research and analyse market trends and develop the market for existing products (services) or new products;

– Set and implement marketing objectives, policies and plans to support business growth;

– Conduct market research to uncover latent demand and market characteristics, and collect and analyse data;

– Advise on marketing matters such as product mix, pricing, advertising and promotion, sales and distribution channels;

– Organise themed events, seminars, entertainment, competitions and social activities to promote the organisation’s goodwill;

– Take part in commercial and social activities to promote the organisation’s brand;

– Carry out public-opinion research and oversee and plan the organisation’s public-relations activities;

– Meet potential clients face to face for conference marketing, discuss their needs and propose service solutions;

– Arrange and coordinate services such as conference facilities, catering, displays, transport and accommodation;

If your day-to-day work falls within the duties above (you don’t need to meet all of them), get in touch with us right away for an assessment to see which occupation suits you best.

Note: the marketing skills-assessment authority VETASSESS normally takes 12 weeks or more to process, and if you can secure priority processing it can be finalised within 10 days. However, for offshore applicants holding a Chinese qualification, a Chinese qualifications verification must be completed in advance.The whole process can take a few months, so we recommend you come to us to plan ahead.

/ Which pathway should/can you take?/

Once your skills assessment is confirmed, we can start preparing which state’s offshore pathway to apply through. Each state has its own occupation and talent planning and its own issuing rules.

At present, the states are still waiting for the federal government to release the specific migration quotas for the new 2023-24 financial year, so what we can refer to is the situation in the previous 2022-23 financial year.

Common, popular pathways you can apply for:

Based on the occupation lists for the previous 2022-23 financial year, let’s look at which states had marketing occupations on their offshore application lists! (The 2023-24 occupation lists are expected to be broadly similar to 2022-23.)

225111 Advertising Specialist Advertising Specialist

Canberra 491/190

NSW 491/190

VIC 491/190

SA 491

225112 Market Research Analyst

Canberra 491

NSW 491/190

VIC 491/190

SA 491

225113 Marketing Specialist

Canberra 491/190

NSW 491/190

VIC 491/190

NT 491

225311 Public Relations Professionals

Canberra 491/190

NSW 491/190

VIC 491/190

149311 Conference and Event Organiser

Canberra 491/190

NSW 491/190

VIC 491/190

WA 491/190

NT 491

131112 Sales and Marketing Manager

Canberra 491/190

WA 491/190

NSW 491/190

VIC 491/190

SA 491

Invitation outlook:

NSW 190 issued plenty of invitations across the year, but later in the year scores rose as competition intensified

NSW 491 also calls for you to strengthen your competitiveness

NSW 491 kept low scores throughout the year, and Marketing, Public Relations and Conference and Event Organiser were especially easy to be invited for.But because the 491 now confirmed a zero-income-threshold path to PR, it has drawn enormous attention recently, so we expect NSW 491 scores to rise to some degree in the new financial year

Canberra‘s advantage lies in stability + frequent invitations + low scores

Canberra is certainly not as popular as NSW, the largest state, so competition is correspondingly less intense. Canberra also issues invitations steadily every month; in the most recent rounds in particular, many offshore applicants were invited for the 491 with a Matrix score of 50, and for the 190 with a Matrix score of 65. Get in touch with us to assess your Matrix score and plan your migration strategy ahead of the field.

Victoria issues relatively few 491 invitations, and the proportion of offshore applicants invited isn’t very high

Western Australia‘s top condition is a willingness to relocate

Scoring enough to be invited in WA isn’t the hard part — you have a chance once you reach 50-65 points. Apart from former WA graduates, in the previous financial year WA insisted that non-local graduates and offshore applicants relocate to WA before being invited, and once they arrived invitations came quickly. The 491 doesn’t require a job offer; under the previous year’s policy the 190 required a six-month job offer in the nominated occupation.

South Australia invites offshore applicants in large numbers

The catch with SA is that its invitation data isn’t very transparent; general pathways tend to select applicants by score, length of work experience and English level.

Selected invitation scores from the previous 2022-23 financial year for reference:

225111 Advertising Specialist Advertising Specialist

Canberra Matrix score : 55(491), 65(190)

225112 Market Research Analyst

Canberra Matrix score: 55(491)

225113 Marketing Specialist

Canberra Matrix score : 55(491), 65(190)

NSW EOI: 60/65+5(491), 80/85+5(190)

VIC EOI: 80/85+5(190)

225311 Public Relations Professionals

Canberra Matrix score: 50(491), 65(190)

NSW EOI: 50~80+15(491), 70/75+5(190)

149311 Conference and Event Organiser

Canberra Matrix score: 50(491), 65(190)

NSW EOI: 55/65+15(491), 70/80+5(190)

131112 Sales and Marketing Manager

Canberra Matrix score: 50(491), 65(190)

If you have any questions about the above, get in touch with us

FAQ

FAQ

1. My job title is Sales Officer, but my actual work involves marketing-promotion functions. Can I apply as a Marketing Specialist?

The assessing authority looks not just at the job title itself, but more importantly at your day-to-day duties. If your main duties match, a slight mismatch between the job title and the corresponding skills assessment won’t greatly affect the outcome.

2. I have a bachelor’s degree in marketing. After graduating I worked as a marketing officer at several companies, but none of the jobs lasted a full year — each was only a few months — though together they add up to more than a year. Will this affect the assessment outcome?

Each of these jobs does not need to last a full year. As long as the work is lawful, compliant and highly relevant, and the combined total meets 1 year, you satisfy the “relevant bachelor’s degree + 1 year of relevant work experience” requirement.

3. Do I need an English test result to complete the skills assessment?

A VETASSESS skills assessment does not require an English test result, and not having one does not affect the assessment outcome.

4. My bachelor’s degree was part-time. Does it meet the bachelor’s-degree requirement?

Get in touch with us so we can assess your specific situation.

5. Can I qualify if I run my own business doing marketing work?

Get in touch with us so we can assess based on your specific documents.

Note: The assessing authority has detailed documentation requirements. Handled without professional help, a small slip can lead to a request for further documents or even an outright refusal — and once a skills assessment is refused, it leaves a record on file, making any subsequent re-application and your migration journey much harder.

Success stories Marketing skills-assessment approval cases

149311 Conference and Event Organiser

225113 Marketing Specialist

225111 Advertising Specialist

225311 Public Relations Professional

Judging by the size of the skilled-migration quotas for the new financial year, the 2023-2024 migration policy will remain favourable, and we hope everyone can seize the best opportunity to land their PR sooner. This is especially important for offshore applicants: without disrupting your current work and life in China, gaining an extra status and option for yourself and your children matters a great deal.Get in touch with us now to start preparing your skills assessment and take the first step on your migration journey the right way.

Past articles worth a look

First state nomination opens! Are over-long parent-migration waits dimming the appeal of skilled migration?

First round of the new financial year: the 491 unleashes a storm of grants — Accounting / Marketing / Translating!

The new financial year’s first state-nomination pathway opens on 7 July! Recent skills-assessment cases shared

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Marketing Has Become a Hot New Migration Field!? Overseas Marketing, Advertising & PR Professionals Can Move to Australia With Ease — A Guide to Checking Whether You Qualify and Which Offshore Pathway to Take

First state nomination opens! Are over-long parent-migration waits dimming the appeal of skilled migration?

First round of the new financial year: the 491 unleashes a storm of grants — Accounting / Marketing / Translating!

The new financial year’s first state-nomination pathway opens on 7 July! Recent skills-assessment cases shared

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